|
The Brand Research Academe of China announced that Wensli became the No.1 silk trademark
06/02/2007
Recently, The Brand Research Academe of China announced the names of the most valuable trademarks in China. In this research, Wensli became the No.1 silk trademark in the silk industry with its evaluated trademark value of 665 million yuan.
The Brand Research Academe of China altogether revealed 123 names of the first positions in different industries. It adopted the profit present value method to predict the future surplus profit that the trademark will bring , regarding the recent two years’ profit level of the company and other important factors including the features of the relevant industry, the presence of the market, the market position that the brand is occupying and the history and record of the brand.
The Brand Research Academe of China is an independent research institute. It noted that this evaluation activity was different from the one for the individual trademark value. Its main purpose is to do academic research. The data source comes from the company’s on-the- market financial report, the organizations or the government’s statistics. |
